When Kama Sutra started forty years ago, in the midst of the turbulent 1960's, the youth of America was challenging 'the establishment' at every level on fundamental issues of government, society and relationships. It was the decade of flower power, free love and student protest. While the inspiration for the company's name came from the 4th-century Indian text on lovemaking - 'The Kama Sutra of Vatsyayana' - the purpose was thoroughly modern. Kama Sutra's very first product, Kama Sutra Oil of Love, was created to bring people closer and to help heal the wounds that were tearing our world apart. Since that time, kama Sutra have carefully expanded their original idea to bring an entire group of complementary products into a world that needs them now as much as ever. As their products have become more numerous, Kama Sutra's purpose has become more focused: to help loving couples create joyful experiences of intimacy and tenderness. Through such intimacy, physically and emotionally healthier human beings emerge, who in turn become more able to give love to the world. This philosophy gave birth to the company mantra: Making Love Better!